The dog daycare business is booming, but to get noticed, your business needs to stand out from your competitors. Advertising and marketing can play big roles in reaching customers and growing your business.
To keep your costs under control, you need to create and launch a carefully designed marketing strategy to reach your customers. Keep reading to learn more about how you can get the maximum return on your investment and grow your dog daycare and boarding business!
1. Realize the Power of Social Media
The average person spends more than two hours a day browsing social media. That’s a lot of dog videos and clicked links! If your doggie daycare does not yet have a social media account, now is a great time to make one. A social media account gives you a fun, interactive way to connect with clients and potential clients while advertising your business. You can even make special offers available only through your social media account while using texts, images, and videos to show people what your business is all about. Use Facebook, Instagram, TikTok, YouTube, and more to regularly update your followers, switching your dog daycare advertising up regularly with educational posts, cute pictures, informative stories, and promotional offers, and remember to engage with your followers when they comment!
2. Make the Most of Business Listings
Search engines such as Google, Bing, and Yahoo are popular with people looking for new businesses or information. Make sure that your dog boarding advertising can be easily found when someone is looking for what you offer. Using “Google My Business,” “Bing My Places,” “Yelp,” and similar resources allows you to claim your space and get your basic information out there in front of potential clients.
3. Build a website
Does a doggy daycare really need a website? The answer is yes! A website boosts your professionalism and credibility, helps you build your brand, and can strengthen your voice in your field. Think of your website as online real estate. Use the right keywords, SEO, and localized content to draw clients right to your virtual doorstep.
Building a website might sound like a big job, but it doesn’t have to be. With the right tools, you can have a website up and running in no time. Squarespace, Wix, and Weebly can help you create a professional website with a powerful reach. Promote your website through your social media, business cards, and regular emails and you will soon reap the benefits.
4. Embrace Email Marketing
Regularly reaching out to your dog daycare clients can keep them engaged, build brand loyalty, and lead to more sales and higher spending per client. Much like social media, your emails provide you with ways to connect with your current and future clients. You can use it to update them on news, give them necessary information, and help them get to know your facility and the people working with their pets. You can even use your email list to improve client experience by giving them ways to connect and get more familiar with you, offering access to welcome packs or special offers through clickable links or coupons codes.
5. Give Digital Advertising a Chance
Millions of people are using the internet at any given time, making it a vast and possibly untapped market for your pet care business. Digital marketing can help you stand out from the rest and attract clients to your dog boarding business. You can start with SEO and keywords to help your website rank more highly, but you might still need to invest in some digital dog daycare advertising. Here is where Google Ads Paid Search and Facebook Ads can come in handy. These services can get your ads in front of the people who are most in need of your services. Since most people do not look past the first page or two of the search results, having your ad highly positioned in a paid search or ad can ensure yours is always the first result seen and give it the highest chance of receiving the clicks you want.
6. Ask for Reviews
Many of us rely on personal recommendations when it comes to finding reliable service, but nearly nine out of 10 of us consider reviews about as trustworthy as our friends. Asking your satisfied dog daycare clients for a review is one great way to get started with reviews. You can also add a review link to your social media pages and in your email subscriber list to get more. When those glowing reviews start pouring into your in-box, be sure to add them to your website!
7. Build a Referral and Loyalty Program
While attracting new dog boarding clients is exciting, it can be expensive. Maintaining a strong relationship with current customers is significantly more affordable. Consider creating a loyalty or referral program to your loyal customers to maintain that partnership through rewards plans, loyalty points, packages, and gifts.
8. Tell Your Stories in a Blog
Blogs offer a lot of versatility. You can use your experience to connect with your customers in a new way, answer their questions or concerns, or fill in information gaps. You can provide them with in-depth training tips and tricks or general dog information while helping them learn more about their beloved pets. You can even help them get to know members of your team and you a little better through your blog. Updating your blog on a regular schedule gives your customers a reason to check in periodically, improves your website’s ranking, and strengthens your brand. It also helps position you as an expert in the field, which can strengthen client confidence in your ability to keep their pets safe and happy while in your care.
You can also post pictures and stories about what goes on behind-the-scenes. Pet people love hearing about what their furry family members are doing when they are not around!
9. The Power of Data and Analytics
The most effective dog daycare advertising strategies are targeted, and today’s digital marketing tools make it easy to tailor a strategy to exactly the right market. Data such as social media activity, browsing patterns, online buying, and other information can help you design a strong, personalized campaign. You can provide your clients with information that is useful to them and identify areas that need to be improved. Use that data to refine your technique and improve the overall quality of your content and campaign.
10. Talk to a Pro.
Designing a vibrant, intuitive, cohesive, and on-brand dog boarding advertising strategy can be a big ask. That’s why many businesses outsource part or all of the process. Here at Pet Care Marketing Pros, we specialize in marketing for pet care businesses like yours. In fact, it’s the only thing we do! Our sole job is to drive more traffic to your website and get you noticed. With us on your side, your name will show up before your competitors’ names. We can help you attract the people who are looking for exactly what you offer, which will help you convert more leads. Our process is hyper-local, data-driven, and constantly evolving. We are also geographically exclusive, which means we only accept one client per geographical location. In other words, we can help with every aspect of doggie daycare and boarding marketing while you focus on what you do best: taking care of our furry friends. Perhaps most importantly, we guarantee your satisfaction with our service. Contact us today to find out more or to schedule an appointment with a member of our team.