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How to Find Keywords for Your Ads

So you want to know how to run effective Google Ads? Well, it all starts with finding the right keywords.

The most important thing is coming up with a clear and specific message that will resonate with your target audience. Once this is done, you can then find the best keywords for your ads. This might sound like a lot of work, but if you do it right, once a week should suffice to keep your ad campaign running smoothly. Keyword research can seem tricky, but we’ll try to show you exactly what to do.

First, you need to come up with a list of words that people might type when looking for your website. Next, you will choose from 40 keywords to 10 keywords that have the most searches. You want five of those keywords to be relevant and popular. This should be easy. You can do it by yourself if you want, or you can hire a freelancer or company to do it for you. If you don’t know where to find them, just Google ‘find keywords’. That will bring up more than enough results for you to choose from and use in your research.

Next, you want to look for long-tail keywords. These are the ones that have less than 20,000 searches per month. There will be a lot of competition for these, but if you can come up with two or three good ones, then you might be on to something. Long-tail keywords will typically work best for you if you’re running local campaigns since no one can be found on the first page of Google that often. It’s all based on how specific and localized your key terms are.

So now you know which keywords to go after, but it isn’t as simple as throwing them into an ad group and calling it a day. Once you have your keywords, go through them one by one and study the search query report for that particular keyword. We recommend using Google’s Keyword Planner. For each keyword, take note as to what people are actually searching for so you can ensure you’re catering to their needs.

So now what? You want to find out how many people search for the phrase. But you also want to know how many people clicked on it. You should find a balance between these two numbers. For example, if only 20 people search for a phrase but 60% of them click on the website, this is more profitable than 1,000 searches.

After running your ads for a while, check out the average cost per click (CPC). Keep an eye on this because you might have to change things up if it goes up too much. Of course, you’ll want to be looking at improving the CPC so you can lower your overall costs, but ideally, we love it when we get it as close to one dollar per click!

Once you have the right keywords in mind, the next thing is to write your ads, but that will be for a different blog post!

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