As a small business owner, you’re probably familiar with basic SEO principles. But one area of SEO that often gets forgotten is a google maps listing, which ensures your pet services business shows up in front of the right people. After all, you could run the best doggy daycare in the states, but you’re not going to find customers by ranking in Australia!
56% of businesses still haven’t claimed their Google My Business listing, and it’s time that changed. Check out our 2021 Google Maps business guide and get started today:
What is Google My Business?
Businesses can share important information on their Google My Business profile to help customers find them online and in person. Opening hours, addresses and contact information can all be listed, and as a reward, you’ll get a boost in the search engine rankings. Ranking increases your visibility and in turn, your revenue so it’s well worth taking just 10 minutes to set up your page.
Why Should I Use Google My Business for Pet Services?
As a pet services specialist, your business relies on having customers visit you in person. This means your digital marketing activity needs to explicitly target customers in your local area, and a Google My Business listing is a great way to get started. Without it, you’ll never land a spot in the Google Maps Local 3-Pack (the holy grail of local SEO).
The 3-Pack refers to the first three business listings that are shown in the search results. They’re the businesses that Google deems to be most relevant to the users’ search query and their current location. 92% of searchers don’t look beyond the top search results, so you need to rank to give your business the attention you deserve.
How Do I Get Started?
To appear in Google Maps for pet boarding, pet daycare, or pet grooming, you first need to optimize your Google My Business profile. Google rewards you for including up-to-date information, so it’s important that anything you add is detailed, accurate, and relevant to your target consumers.
Before doing anything else: verify your business. Verifying lets you claim a listing as your own on maps, so that you’re the only person able to make changes to the listing. This protects the integrity of your profile and ensures you stay on brand.
Once you’ve verified your business, start optimizing your listing. Add relevant categories that make it easier for prospects to find you online. Update your addresses to help them find you in-store and craft a perfect introduction to your business that showcases the services you provide.
Grow Your Business in a Click with a Google Maps Listing
As a local business owner, a Google Maps listing is the most valuable SEO tool at your disposal. Whether you run a pet daycare, groomer, or provide boarding, set up your Google My Business account today to get more paws through your door!