Running any business takes a lot of work and at least some carefully managed marketing. Pet service businesses are not an exception to these norms.
Where pet services enjoy a real advantage is that their businesses dovetail nicely with digital marketing techniques. After all, few things prove more marketing-friendly than puppies and kittens. Even the infamous Grumpy Cat pictures blossomed into a minor business empire.
If you’re running a pet service business and want some extra clients, keep reading for some digital marketing techniques you can use.
Get Visual
Pet service businesses enjoy a marketing goldmine. People love animals and they especially love animal pictures online. Take advantage of that fact by building profiles on visual social media sites like Instagram, Pinterest, or Tik Tok.
Take before and after shots of your animal clients. Post funny videos of pets acting silly. All of these help reinforce your brand and encourage new customers.
Valuable Content
Another excellent technique you can use in digital marketing for pet services is content marketing. Content marketing relies heavily on delivering valuable content. That means your content helps solve a problem or you answer a question for your current or potential customers.
Let’s say you run a pet grooming business. A good example of valuable content is a blog post or video that explains how someone can maintain their pet’s grooming between appointments. You can even get more specific and talk about pet nail trimming or shampooing.
Curate Content
Pet service marketing isn’t always about you dreaming up great new content. There is the entire Internet filled with content. You likely stumble across content that your customers would like.
Don’t Reinvent the Wheel. Curate that Content.
You can share links to blog posts, articles, or videos on your social media pages. If you can work out the logistics, you may even find people willing to let you repost their content in whole or in part on your blog.
Encourage User-Generated Content
Did you know that pet parents take more pictures of their pet than they do of a spouse or significant other? Once you add in all of the inevitable video and that is a monumental amount of user-generated content. It’s also a golden pet service marketing opportunity.
You can encourage your customers to share their pictures and videos on your social media sites. It helps build a sense of community and promotes word of mouth for your business.
Leveraging Digital Marketing Techniques
Leveraging digital marketing techniques takes a bit of patience and a bit of planning. If you try to launch a bunch of techniques all at once, you can find yourself with thin coverage everywhere.
Instead, look for a pet service marketing technique that dovetails with your current interests. Do you love Instagram? Start with content for Instagram. If you run a personal blog already, transition those writing skills into developing valuable content for your business blog.
Once you achieve a comfort level with one technique, then add in a second technique. Repeat as necessary.
Pet Care Marketing Pros specializes in marketing for pet services. For more information about our services or questions, contact Pet Care Marketing Pros today.